Director - Growth & Marketing India

Position

Director of Growth & Marketing – India

Full Time Employee (FTE)

About the Role

Build the future of a global accounting & advisory firm. This is not just a marketing role—it's a once-in-a-career opportunity to architect and scale a strategic growth engine for a Top 25 U.S. accounting and advisory firm's expanding India growth operations.

Serve as the leader of Wipfli's integrated growth, marketing, and operational excellence function in India. Lead and develop the existing 14-person team, while building out a world-class team with new functions across marketing, growth and revenue operations to support the growth of a $600M+ organization with ambitious expansion plans across multiple service lines and geographies.

Why This Role is Different

Growth and Marketing Leadership Team Peer

Join as a peer to U.S.-based Directors with a critical voice in shaping firm-wide marketing and growth strategy, resource allocation, and innovation priorities. You'll have senior leadership-level visibility, direct reporting to U.S. Growth Leadership, with clear line of sight to revenue growth. You'll be a peer and an active participant in Wipfli's Marketing Leadership Team which includes five other U.S.-based Directors, plus the CMO.

Scope Across 15+ Functions & New Capabilities to Build

Current functions to lead and optimize:

• Growth Intelligence & Insights
• Digital Marketing
• Social Media
• Design & Creative Services
• Growth Operations & Administration

New capabilities to establish and scale:

• Lead Management & Operations
• Sales Enablement & Proposal Support
• Content Development & Governance
• M&A Research & Integration Support
• Account Planning & Research
• D365 Data Management & Governance
• Marketing Event Management
• Campaign Support
• SEO/AEO
• Social Media
• Marketing & Sales Operations
• Internal Communications & Knowledge Management
• India Employer Brand & Recruitment Marketing
• AI Strategy & Implementation across marketing

Leadership Beyond Growth & Marketing

• AI Innovation Champion: Pioneer the marketing organization's AI transformation, establishing best practices, training programs, and success metrics
• International Integration Architect: Design how Wipfli integrates offshore capabilities globally (beyond India)
• Employer Brand & Culture Leader for India: Shape recruitment marketing, Women of Wipfli initiatives, and Business Resource Group strategies across India operations
• Operational Excellence Driver: Transform efficiency across the entire client lifecycle

Required Experience

• 15+ years in growth marketing, marketing operations, or business development within professional services, B2B SaaS, or consulting
• Proven track record building and scaling teams from 10 to 50+ people
• Deep U.S. market expertise with understanding of American business culture and professional services dynamics
• Technology transformation experience (AI/ML, marketing automation, or digital transformation)
• Measurable business impact: Pipeline growth, revenue contribution, operational efficiency gains

Core Competencies

• Strategic vision with tactical execution: Architect three-year plans while delivering daily excellence
• Marketing technology mastery: CRM platforms (Dynamics 365 preferred), marketing automation, martech stack optimization
• AI & emerging technology: Hands-on understanding of generative AI, predictive analytics, and automation in marketing contexts
• Digital marketing expertise: SEO/AEO, paid media, social strategy, conversion optimization, ABM
• Marketing strategy: Comprehensive campaign and marketing strategy expertise
• Executive presence: Comfortable as a peer to Directors and senior leaders, influencing C-suite stakeholders

Leadership Qualities

• Cultural bridge-builder excelling across geographies and time zones
• Inspirational people leader who attracts top talent and builds cohesive, high-retention teams
• Entrepreneurial mindset thriving in ambiguity with calculated risk-taking
• Service-oriented understanding that internal teams are your clients
• Exceptional communicator in English (native/near-native) with presentation and stakeholder management skills
• Flexible schedule comfortable with early/late calls to collaborate with U.S. teams (EST/CST)

What Success Looks Like

• Valued Marketing Leadership Team member shaping firm-wide strategy alongside U.S. Director peers
• AI transformation leader with measurable improvements in marketing efficiency, output quality, and team productivity
• Most-requested resource by U.S. growth and marketing teams
• Measurable impact on firm-wide KPIs: lead quality, proposal win rates, client satisfaction, revenue per employee
• Talent magnet where top professionals seek your team as the best place to grow their careers
• Strategic influencer regularly invited to planning sessions with input shaping firm-wide decisions
• Competitive differentiator where leadership views your function as strategic advantage, not cost center

Why Wipfli

Momentum & Growth Trajectory

Wipfli has recently secured minority private equity investment specifically designed to fuel aggressive growth and expansion. The firm is a $600M+ Top 25 organization with the resources, ambition, and momentum to become a dominant national brand. You'll be joining at exactly the right time: capital to invest, leadership committed to growth, and accelerating market position. This PE partnership brings funding, strategic expertise, M&A opportunities, and rapid-scale infrastructure.

Wipfli's Culture & Values

• People-first philosophy
• Innovation encouraged
• Collaborative environment
• Diversity & inclusion commitment
• Hybrid/flexible work arrangements

This is an opportunity to architect the growth engine of Wipfli at the most exciting moment in its history. Join as a Marketing Leadership Team peer, drive AI transformation, and leverage fresh capital and strategic momentum to build a legacy impacting thousands of careers.