
Business Architect
AccentureProject Role
Business Architect
Role Description
Identify opportunities to deliver tangible business value by assessing the current state, capturing high-level requirements, and defining business solutions. Translate business needs into technology-enabled solutions and operating models. Support transformation by developing business cases and guiding implementation of key initiatives.
About the Role
As Dynamics 365 CRM AI Lead, you will lead business transformation by architecting intelligent, future-ready CRM solutions on Dynamics 365. This leadership role will focus on driving innovation through Generative AI, automation, and predictive analytics to transform customer engagement and business processes.
A typical day involves collaborating with senior business leaders, designing scalable solution architectures, shaping AI-enabled process flows, and driving strategic decisions. You will lead elite cross-functional teams and act as the key decision owner for solution design, ensuring measurable business impact and continuous improvement.
Responsibilities
- Define and execute the roadmap for Dynamics 365 CRM and AI integration aligned with business objectives
- Establish best practices for CRM customization, AI adoption, and automation frameworks
- Architect and implement Dynamics 365 CRM modules (Sales, Service, Marketing) with AI-driven enhancements
- Integrate Generative AI tools (Azure OpenAI, Copilot Studio) for intelligent workflows, chatbots, and automated content generation
- Ensure scalability, security, and compliance across all CRM and AI deployments
- Own and lead blueprinting, fit-gap workshops, and future-state process mapping
- Evangelize AI adoption and innovation within project teams
- Engage with multiple teams and contribute to key decisions
- Ensure solution consistency and governance across global rollouts
- Mentor and guide team members to create an environment of innovation and excellence
- Develop and maintain architectural documentation, integration models, and process flow diagrams
- Lead AI-driven solution design and delivery by applying GenAI and Agentic AI to address complex business challenges, automate processes, and integrate intelligent insights into enterprise workflows for measurable impact
Must Have Skills
- Proficiency in Microsoft Dynamics 365 Technical Architecture
- Strong understanding of business process modeling and analysis
- Experience with requirements gathering and documentation
- Ability to translate business needs into technical specifications
- Deep functional expertise in Dynamics 365 CRM (Sales, Customer Service, Marketing, Field Service)
- Proven experience acting as a Solution Architect on global implementations
- Strong hands-on exposure to AI-powered features in D365, such as:
- Copilot and AI assistance in CRM
- Power Platform + AI Builder + Process mining
- Intelligent automation + machine learning use cases
- Capability to design and lead end-to-end CRM transformation using D365
- Strong grasp of Generative and Agentic AI, prompt engineering, and AI evaluation frameworks
- Ability to align AI capabilities with business objectives while ensuring scalability, responsible use, and tangible value realization
- Strong leadership, stakeholder management, and executive communication
- Ability to drive decisions that influence multiple teams and business units
- Experience managing elite consulting teams
- Quick learner who can learn new tools and AI capabilities with minimal direction
- Operate independently with high accountability and ownership
Good to Have Skills
- Experience with Azure AI / Fabric / Data Lake
- Knowledge of IoT, predictive maintenance, route optimization, or forecasting algorithms
- Certifications in Dynamics 365 CRM or Solution Architect Expert
Experience & Education Requirements
- Minimum experience: 14+ years in D365 CRM (Consulting / Architecture)
- Educational Qualification: 15 years full time education
Additional Information
- Opportunity to work on strategic digital transformation programs and AI-driven implementations
- Expected to operate as part of an elite consulting pool with accelerated growth path
About Accenture
Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries.
Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.
Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships.
We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com
Equal Employment Opportunity
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.
Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients.
With us, you'll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that's why we offer support any way we can—when you thrive, we all thrive.
Belong. Grow. Thrive. Join a great place to work for reinventors who drive meaningful change for our clients, communities, and the world.
About Accenture
Accenture is a global professional services and technology consulting company that helps organizations reinvent by building their digital core and applying AI. Its offerings span strategy and consulting, technology, operations/managed services, and design and marketing, delivered across more than 120 countries.
Interested in this role?
Apply now to join Accenture.
